For Roofing Companies
More roofing jobs. Lower cost per lead.
Professional websites, high-intent Google Ads, and AI follow-up systems built for roofing companies tired of overpaying for leads that go nowhere.
lower cost per lead for roofing clients
more active estimates per month
to full optimization
average cost per roofing lead
The problem
Roofers are leaving money on the table every day.
Roofing is one of the most competitive markets for Google Ads — and the most expensive when campaigns aren't built right. Generic agencies waste roofing budgets on broad keywords and landing pages that don't convert. The companies winning are the ones with targeted campaigns, fast follow-up, and a website that builds trust before the estimate.
Ad spend burning fast
Roofing keywords are expensive. Without tight targeting and negative lists, you're paying for clicks from homeowners who aren't in your service area.
Leads aren't following up
Storm season means leads flooding in — and half of them going cold because you're slammed on jobs.
Website doesn't convert
People are landing on your site and clicking away before they call. Your competition is getting those calls instead.
Slow season with no pipeline
Winter kills revenue for roofing companies with no system to generate leads when storm demand dries up.
What I build for roofers
Three systems. One growth engine.
Website Design
A roofing-specific website with dedicated pages for storm damage, roof replacement, and new construction — built to convert and rank locally.
Google Ads
Campaigns targeting roof replacement, storm damage repair, and emergency roofing searches — with tight geo-targeting and negative keywords that cut waste.
AI Follow-Up
Storm comes through, leads pour in. AI responds within minutes, qualifies the job, and books estimates — even when your crew is on rooftops.
Real result
How Stronghold Roofing cut cost-per-lead by 54% and tripled their pipeline.
“Our old agency kept telling us the ads were 'performing well' while we were hemorrhaging money. Gabi showed us what good actually looks like.”— Dana R., Owner — Stronghold Roofing, Atlanta GA
drop in cost per lead within 90 days
more active estimates per month
new average cost per roofing lead
FAQ
Common questions from roofers.
Roofing ads are expensive. Can you make them work?
Yes — but only with the right setup. Roofing is competitive, but most campaigns are built wrong: too broad, no negative keywords, weak landing pages. A tightly built campaign consistently outperforms bloated ones, even with a smaller budget.
Should I run ads year-round or just during storm season?
Both strategies work. Storm season ads make sense for reactive demand. Year-round campaigns for roof replacement and maintenance keep your pipeline steady in the off-season. We'll recommend the right approach based on your market.
How do you handle insurance restoration leads?
We can build specific ad groups and landing pages targeting insurance claim searches — a high-value segment that many roofing companies underserve in their campaigns.
How long before I start seeing more jobs?
Most roofing clients see their first new jobs within the first 2–4 weeks of ads going live. Significant, consistent pipeline growth typically builds over 60–90 days.
Ready to grow your roofer business?
Book a free 30-minute strategy call. We'll look at your current setup and tell you honestly what would move the needle.
Book a Free Strategy Call