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buildwithgabi.

How it works

Simple. Clear. No surprises.

From the first call to ongoing optimization — here's exactly what working together looks like.

01Discovery
02Strategy
03Build
04Launch
05Optimize
01

Step 01

Discovery

We learn your world before we touch anything.

Before writing a single line of code or spending a dollar on ads, we sit down and talk through your business. Where are leads coming from now? What's falling through the cracks? What does a good month look like for you? This isn't a formality — it's where we figure out what to actually build.

30-minute strategy call (free, no obligation)
Business audit — current website, lead flow, and marketing gaps
Competitive review of your local market
Goal-setting: calls, bookings, service area coverage

You walk away with a clear picture of your biggest opportunities — whether we work together or not.

02

Step 02

Strategy

A plan built around your business, not a template.

Based on what we learned in discovery, I put together a plan: which services make sense, what the site structure should look like, which keywords to go after, and what automation would eliminate the most friction in your lead flow. You review and approve before anything gets built.

Custom sitemap and page structure for your website
Keyword strategy for your specific service area and trades
Ad campaign structure and budget recommendations
AI automation map showing how leads will flow through your system

A written strategy doc you can reference throughout the project — no surprises.

03

Step 03

Build

Fast execution with zero guesswork on your end.

This is where I get to work. Website built, copy written, ads structured, systems wired up. I'll send you updates at key milestones — usually a design preview, a staging link, and a final review before anything goes live. You stay informed without being buried in it.

Website designed and developed on a staging environment
All copy written with your voice and your customers in mind
Google Ads campaigns structured and ready to activate
AI systems connected to your CRM, phone, and email

A fully built, tested product — ready to launch on your approval.

04

Step 04

Launch

Go live without the stress.

Launch day is planned, not scrambled. The site goes live on your domain, ads activate, and automation turns on — all in a coordinated sequence. I handle the technical side: DNS, hosting, tracking setup, conversion verification. You just need to be available for a final sign-off.

Domain connection, hosting setup, and SSL verification
Google Analytics and conversion tracking confirmed live
Ad campaigns activated with spend caps in place
AI follow-up systems tested end-to-end with real test leads

A live, working system generating calls — often on day one.

05

Step 05

Optimize

The work doesn't stop when you go live.

The first 30–90 days after launch are when the real optimization happens. Ad campaigns get refined based on what's actually converting. The website gets updated based on how visitors are behaving. Systems get tuned based on what leads are doing. This is where good results become great ones.

Weekly ad performance review and bid adjustments
Monthly reporting: calls, leads, cost-per-acquisition
A/B testing on key website pages and ad copy
Ongoing AI system updates as your workflow evolves

Results that compound — better performance month over month, not plateau.

How I operate

What working together actually feels like.

You stay in the loop

No black boxes. You'll always know what's being built, where things stand, and when to expect the next update.

No jargon, just clarity

I explain everything in plain language. You won't need a marketing degree to understand your own reports.

Speed without cutting corners

Most projects go from strategy to launch in 2–3 weeks. Fast doesn't mean sloppy — it means focused.

Results over activity

I don't measure success by hours worked or tasks completed. I measure it by calls booked and jobs won.

Timeline

From call to launch in under a month.

Strategy call + discoveryDay 1
Strategy doc sent for reviewDay 3–5
Build phase beginsDay 5–7
Staging site / first draft readyDay 10–14
Your review + final changesDay 14–18
Go liveDay 18–21
Optimization beginsOngoing

Ready to start step one?

The strategy call is free, takes 30 minutes, and you'll walk away with a clear picture of what would move the needle for your business.

Book a Free Strategy Call