Google Ads for Contractors
Stop paying for clicks that never become jobs.
Google Ads built specifically for contractors — tight targeting, negative keyword lists, and conversion tracking that shows you exactly what's generating calls and what's wasting money.
average cost-per-lead reduction
more estimates for roofing client
to full optimization
long-term contracts required
Why most contractor ad campaigns fail
Generic agencies build generic campaigns. Here's what that actually costs you.
Most marketing agencies manage dozens of industries at once. They apply the same campaign structure to plumbers, lawyers, and e-commerce stores. That approach wastes your budget on clicks that will never convert — and they call it “performance.”
Broad match keywords
Paying for searches like 'DIY plumbing' or 'plumber salary' that will never convert into a paying customer.
No negative keyword list
Without exclusions, Google shows your ad for every remotely related search — including ones from your competitors' employees.
Generic landing pages
Sending paid traffic to a homepage instead of a dedicated page that matches what the customer searched for.
No conversion tracking
Running ads blind — spending money without knowing which campaigns are actually generating calls and form fills.
Wrong geo-targeting
Showing ads to people outside your service area — paying for clicks you can't actually convert into jobs.
Set it and forget it
Campaigns that aren't actively optimized degrade over time. Google's algorithm needs ongoing attention and signal-feeding.
What's included
Campaigns built for contractors, managed by someone who knows your industry.
Keyword research
Contractor-specific, high-intent keywords your customers actually search — and a list of negatives that cuts waste from day one.
Ad copy
Written around your services, your service area, and what makes customers choose you over the competition.
Landing page setup
Dedicated pages matched to each campaign — or optimization of your existing pages to improve conversion rates.
Geo-targeting
Precise targeting to your actual service area, with bid adjustments based on distance and neighborhood profitability.
Conversion tracking
Every call and form fill tracked back to the exact keyword and ad that drove it. No more guessing what's working.
Monthly optimization
Weekly bid reviews, ad testing, and campaign refinements that improve performance and reduce wasted spend over time.
Monthly reporting
Plain-language reports showing calls, leads, cost-per-acquisition, and ROI — not confusing dashboards full of vanity metrics.
Budget flexibility
Month-to-month after setup. Scale up in busy season, pull back in slow periods. You're always in control of spend.
Real result
How Stronghold Roofing cut cost-per-lead by 54% in 90 days.
They were spending $4,000/month on Google Ads with a generic agency. Their cost per lead was $220. After a complete campaign rebuild — new keyword strategy, negative lists, and roofing-specific landing pages — their cost per lead dropped to $101, and their active estimate pipeline tripled.
“Our old agency kept telling us the ads were ‘performing well’ while we were hemorrhaging money. Gabi showed us what good actually looks like.”— Dana R., Owner — Stronghold Roofing, Atlanta GA
drop in cost per lead within 90 days
more active estimates per month
new average cost per roofing lead
of wasted clicks eliminated with negative keywords
Specialized for your trade
Let's audit your current ad spend.
Book a free 30-minute call. I'll look at your campaigns and tell you exactly where you're wasting money — and what a rebuilt campaign could generate instead.
Book a Free Strategy Call